Janday
Power Tools

This is a project completed in Graphic Design 4 at OCAD University. This project was assigned to teach strategic branding. There were several stages including, research of other similar brands, development of visual identity, developing of brand implementation and creating stationary items.

Identity

Multiple versions of the logo were created including: Positive, Positive B+W, Negative and Negative B+W.

Janday Logos Janday Logos

Identity

Multiple versions of the logo were created including: Positive, Positive B+W, Negative and Negative B+W.

Barcardi Rojo Bottle Design Barcardi Rojo Bottle Design

Safety

A safety for the logo was developed based on the cap height of the 'Power Tools' text. There should be at least one cap height of safety on each side.

Janday Logo Safety Janday Logo Safety

The minimum size for the logo was set as 1.25". At this size, the text can still be read and the details of the dog can still be made out.

Safety

A saefty for the logo was developed based on the cap height of the 'Power Tools' text. There should be at least one cap height of safety on each side.

Janday Safety Janday Safety

The minimum size for the logo was set as 1.25". At this size, th etext can still be read and the details of the dog can still be made out.

Stationary Items

Business cards for the executives of the company were designed first. George Stroumboulopoulos and John Doe were used as placeholder names to ensure that both long and short names would be accommodated by the design.

Janday Business Card Janday Business Card Janday Business Card

A letter head and envelope were designed for office use. This was set in Calluna Light set in tabular lining which was defined as the company’s main body text for all documents.

Janday Stationary Janday Stationary

The stationery set was designed as a system and has a strong uniform look that reflects the power tool company for which it was designed.

Stationary Items

Business cards for the executives of the company were designed first. George Stroumboulopoulos and John Doe were used as placeholder names to ensure that both long and short names would be accommodated by the design.

Janday Business Card Janday Business Card Janday Business Card

A letter head and envelope were designed for office use. This was set in Calluna Light set in tabular lining which was defined as the company’s main body text for all documents.

Janday Stationary Janday Stationary

The stationery set was designed as a system and has a strong uniform look that reflects the power tool company for which it was designed.

Promotional Material

A pamphlet was created to advertise different products that would operate with a universal battery.

Janday Pamphlet Janday Pamphlet

In-store displays were also designed for where the products would be sold. This included a banner to sit above the products and a shelf insert that would be folded into three sections.

Janday Banner

Shelf Header 24x4.5"

Janday Pamphlet

Shelf Insert 60x24"

Promotional Material

A pamphlet was created to advertise different products that would operate with a universal battery.

Janday Pamphlet Janday Pamphlet

In-store displays were also designed for where the products would be sold. This included a banner to sit above the products and a shelf insert that would be folded into three sections.

Janday Banner

Shelf Header 24x4.5"

Janday Insert

Shelf Insert 60x24"

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